Marketing Fundamentals for Beginners

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    Marketing Fundamentals for Beginners is the 3 Hours Video Course (followed by an Assessment for Certification) to help you kick off with Marketing Fundamentals and start understanding the terms and concepts which lay the foundation of Marketing as a subject area.

    Objectives of the Course

    Objectives of the course are to help you:

    • Understand the main concepts of marketing
    • Visualize the market
    • Plan the product offering
    • Plan Targeting and Positioning of the Products
    • Strategize Customer Acquisition Modes

    Who Should Take this Course

    • Course is meant for every beginner in marketing.
    • Anyone out there who wants to start off a career in marketing at some point of time.

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    Course Curriculum

    What is Marketing
    Role of Marketing in Business
    What is Market Research
    Role of Market Research in Business Strategy
    Market Segmentation
    Targeting
    Positioning of Product
    Product Lifecyle
    Promotions Mix
    Pricing Models

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    • ₹ 3,000 ₹ 2,500 excl Service Tax
    • 300 Days

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